You could call it the harbinger of hip. Billed as “a briefing on global affairs, business, culture and design,” Monocle magazine was launched in 2007 by Canadian publishing wunderkind Tyler Brûlé. Before you could say “wallpaper*” (Brûlé’s previous magazine start-up), Monocle became the coolest kid in print media. Low on superficialities and celebs, and with a word count rivaling that of a small novel, Monocle is serious about being serious. Truly global in its coverage and reach, Monocle caters to a wealthy, cosmopolitan readership that likes to display its worldliness on the coffee table. Saatchi’s Kevin Roberts likes to call it “a tightly curated slice of the world at your fingertips.” With a staff all over the word scouring for all things relevant and cool, the Quality of Life Index section often features the hippest, most original and daring retail concepts. Recently, Monocle spotlighted Nordic Bakery and the eco-friendly Unpackaged store in London, Koskela in Sydney and Simone in Paris. Anyone looking for true shopping originals, needs to look no further than the pages of Monocle. What is more, the magazine has opened its own stores as a real-life extension of the Monocle brand experience. Located in London, Los Angeles and Palma de Mallorca, the trendy stores house the full range of Monocle collaborations with Comme des Garçons, Orlebar Brown and Valextra as well as location specific products. It’s a Monocle world after all…
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