Those with a penchant for daydreaming in romantic gardens with quaint spots, colorful flowers, fairytale  lanterns, cute butterflies, pink giraffes, gigantic hearts,… will love, love, love! the new Parisian concept store Les Néréides & N2. The almost poetic decor makes you happy and turns the jewelry collection and objects called  ‘Coup de coeur’ into irresistibly fun kitsch.

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One of the most remarkable recent consumer marketing trends is tryvertising. Defining it as "a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages," trendwatching.com claims it is here to stay. According to Trendwatching, try-out concepts have been on the rise for the last three years, offering consumers a personal, individual experience rather than a general message that might get lost in the masses. The Californian Pomme Bébé is a good example. Pomme Bébé makes organic baby food. Naturally we are not talking about some random vegetable puree in a jar. This is well-balanced, fully researched, super healthy baby food based on gourmet recipes by executive chef Laurent Brazier. Tryvertising is integrated in the Pomme Bébé concept through the bébé bar™, where parents and babies can taste different lunch options before making a purchase.  A great solution for picky little eaters or those with very specific tastes. The bébé lounge™ offers parents a "hip and inviting atmosphere" where they can enjoy the company of other grown-ups with a wholesome treat or freshly-squeezed juice while their kids do lunch. Either way, Pomme Bébé gives a whole new meaning to the term "lunch crowd."

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